Brutal Simplicity of Thought
It’s easier to complicate than simplify
Simple ideas enter the brain quicker and stay there longer
Brutal Simplicity of Thought is therefore a painful necessity
Simple ideas enter the brain quicker and stay there longer
Brutal Simplicity of Thought is therefore a painful necessity
Diversity of thought
Similar people think similar thoughts
Diversity of people creates diversity of thought
Diversity of Thought is a creative necessity
Diversity of people creates diversity of thought
Diversity of Thought is a creative necessity
Independence
Fewer rules
Less bureaucracy
Quicker ideas
Less bureaucracy
Quicker ideas
Ownership
If you own something you care more
With ownership comes greater responsibility and freedom
All of our managers have equity in their business
With ownership comes greater responsibility and freedom
All of our managers have equity in their business
Eli Khoury
Chief Executive Officer
Samer Younes
Executive Creative Director
Abdo Saleh
Executive Design Director
Shermine Hraoui
Managing Business Director
Shadi Kaddoum
Creative Director
Christian Gholam
Media Managing Director
Johnny Sadaka
Regional Managing Director
Mark Blackmore
Managing Director
Amal Chammas
Regional Business Director
Advertising
Strategy and Creative
Production
Broadcast and Print
Outdoor and Retail
Digital
Production
Broadcast and Print
Outdoor and Retail
Digital
Design
Branding and Digital Assets
Collateral and Retail
Collateral and Retail
Media
Planning and Buying
Traditional and Digital
Analysis
Planning and Content
Activation and Community Management
Analytics
Traditional and Digital
Analysis
Social Media
Activation and Community Management
Analytics
media@mcsaatchi.me